Alex Bach

The Marketing Algorithm

Sat, 17 Sep 2011 16:47:00 -0500

This week I spent the majority of my time in Boston attending the Inbound Marketing Summit (IMS11) as well as the Hubspot User Group (HUGS11). Saw many a presentation and panel - Some really good (Youngme Moon) and others not so much. Tremendous information and takeaways along with some good networking opportunities and met some new friends. But what I am really excited about is this new concept that I came up with when I was discussing all of my current projects to my Hubspot rep.

My HS rep and I were in the bottom of the Back Bay Social Club Thursday night finishing our sports discussion we drifted into talk about work. I half expected the conversation to end up here at some point that’s why I didn’t mind stepping out that night to go to the Club. As I recounted my numerous projects I used the analogy of the Google Algorithm. I am mixing so many different kinds of projects together - traditional, digital, SEO, PPC, Facebook, Twitter, QR Codes, directories, … (you get the picture) and at the same time trying to determine how much of what to use. Was it more SEO, less social media or more social media less PPC, or was it skip the the PPC altogether? The more I discribed the situation to Chris the more I found the “Marketing Algorithm” analogy to fit.

So “Marketing Algorithm” is an idea I am going to flesh out - mainly because it is self serving - but in the end I expect to have something that I can re-use and share as a road-map to help others out there that are facing the same kind of opportunity (notice I said opportunity and not problem).

Stick with me this is going to be fun.

Adele - Rolling in the Deep What an amazing voice!

Fri, 21 Jan 2011 13:29:00 -0600

Adele - Rolling in the Deep

What an amazing voice!

Song of the Day Harry Connick, Jr. - Recipe For Love

Fri, 03 Sep 2010 09:17:54 -0500

Song of the Day

Harry Connick, Jr. - Recipe For Love

Three Days Grace - The Good Life

Wed, 01 Sep 2010 15:09:56 -0500

Three Days Grace - The Good Life

OceanLab “On A Good Day”

Wed, 01 Sep 2010 15:01:03 -0500

OceanLab “On A Good Day”

2010 Pat Tillman Run - Donate Today!

Fri, 05 Mar 2010 10:49:00 -0600

2010 Pat Tillman Run - Donate Today!

Pat Tillman Run - Phoenix, AZ - April 17, 2010

Mon, 01 Mar 2010 10:44:00 -0600

Greetings!

I hope this letter finds you well.

I am training to participate in the Pat Tillman Run (Pat’s Run) in Phoenix, AZ on April 17^th. I am raising funds to help the Pat Tillman Foundation is a national leader in providing resources and educational support to veterans, active service members and their dependants. The Tillman Military Scholars program aids all veterans and specifically the ever-growing population of veterans and dependents of the Iraq and Afghanistan conflicts. I am excited to run to support a great cause and one that really hits close to home for me!

I am completing this event in honor of all individuals who have served this great country of ours and for all of those who have lost a loved one in the service of our country. These people are the real heroes of our country and I will do everything I can to support this cause.

I am asking you to support me in my project by contributing as generously as you can to Pat Tillman Foundation on my behalf. Each donation helps to support the following programs:

Tillman Military Scholars - To honor their service and support their continued leadership, we offer scholarships to veteran and active service members and their dependents (children and spouses) to help them pursue their greater educational goals.
Tillman Scholars - Through a rigorous leadership development and service-learning curriculum, we challenge the leaders of tomorrow to apply their passions and talents to promote positive change in their communities today.
Tillman Social Action Fund - For students or student groups initiating projects throughout the U.S. we provide resources to help them implement their own plans for social action.

Please use the link below to donate online quickly and securely. You will receive a confirmation of your donation by email and I will be notified as soon as you make your donation.

http://www.active.com/donate/PatsRun10/AlexBach

I greatly appreciate your commitment to me and I promise I will do my best to make you proud!

On behalf of The Pat Tillman Foundation, thank you very much for your support. Together we can give back to those who have already given!

Sincerely,

Alex Bach

Pat Tillman Foundation

Pat Tillman Run