This week I spent the majority of my time in Boston attending the Inbound Marketing Summit (IMS11) as well as the Hubspot User Group (HUGS11). Saw many a presentation and panel - Some really good (Youngme Moon) and others not so much. Tremendous information and takeaways along with some good networking opportunities and met some new friends. But what I am really excited about is this new concept that I came up with when I was discussing all of my current projects to my Hubspot rep.
My HS rep and I were in the bottom of the Back Bay Social Club Thursday night finishing our sports discussion we drifted into talk about work. I half expected the conversation to end up here at some point that’s why I didn’t mind stepping out that night to go to the Club. As I recounted my numerous projects I used the analogy of the Google Algorithm. I am mixing so many different kinds of projects together - traditional, digital, SEO, PPC, Facebook, Twitter, QR Codes, directories, … (you get the picture) and at the same time trying to determine how much of what to use. Was it more SEO, less social media or more social media less PPC, or was it skip the the PPC altogether? The more I discribed the situation to Chris the more I found the “Marketing Algorithm” analogy to fit.
So “Marketing Algorithm” is an idea I am going to flesh out - mainly because it is self serving - but in the end I expect to have something that I can re-use and share as a road-map to help others out there that are facing the same kind of opportunity (notice I said opportunity and not problem).
Stick with me this is going to be fun.
(c) AlexBach.com 2011